Retail highlight: Ron Jon surf shop

A must see stop in Cocoa Beach, Florida, Ron Jon Surf Shop is not your everyday tourist attraction selling beach souvenirs. While our NYC team was lampin’ in Cocoa Beach for Ron Jon Surf Shop’s annual Beach ‘N Board’s Fest, we met with the good people at Ron Jon’s Flagship store to check out new displays, fresh merchandise for Spring, and to learn more about how their team goes about the day-to-day in the always-buzzing shop.

 

retail-highlight-ron-jon-surf-shop02retail-highlight-ron-jon-surf-shop03retail-highlight-ron-jon-surf-shop04

Ron Jon’s flagship location in Cocoa Beach, Florida, is open 24 hours a day, 365 days a year, showing the true dedication of the lifestyle that the brand evokes. The two story, 52,000-square-foot ocean landmark has become a surf shop icon. On an average day during Spring Break, the store boasts 20-30,000 visitors – as many visitors as Epcot Center. Spring Break traffic along with year round customers, equates to over 2 million customers per year for the Cocoa Beach location.

retail-highlight-ron-jon-surf-shop05retail-highlight-ron-jon-surf-shop06

The first Ron Jon store was born in New Jersey in 1959 by Ron DiMenna, a surfer discovering the sport through the new fiberglass surfboards. In 1963, Ron opened the second store – this time with a team in Cocoa Beach.

retail-highlight-ron-jon-surf-shop07retail-highlight-ron-jon-surf-shop08retail-highlight-ron-jon-surf-shop09retail-highlight-ron-jon-surf-shop10retail-highlight-ron-jon-surf-shop11

While snapping photos in the store, we listened to music on The Get Together and The Bag of Riddim. Right next to our products shoppers can find vinyl records; including one from Bob Marley, sitting amongst the greats.

retail-highlight-ron-jon-surf-shop12

As a Marley brand, we’re aligned on Ron Jon’s social programs that support the communities around them. Ron Jon partners with The Special Olympics Florida, where Ron Jon launched the surfing program in 2010. Florida is the only place in the world with a Special Olympics surfing program and the program continues to grow with more athletes joining each year.  Ron Jon is currently preparing to start the 6th season with athletes in counties around the state practicing over the summer to compete in the state surfing competition in Cocoa Beach in September.

 

retail-highlight-ron-jon-surf-shop13retail-highlight-ron-jon-surf-shop14

With Ron Jon as stop #1 on our beach trip, we were off to a good start.

If you’re in the area, be sure to stop in and check out the offerings. Big Thanks to the team at Ron Jon for being great partners, showing us a good time, and for a successful Beach ‘N Boards Fest!

Ron Jon Surf Shop

4151 North Atlantic Avenue

Cocoa Beach, FL 32931

Photos by Grams.